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About
The Standard · CPA Partner Program
Grow the practice. Keep the client.
Become a Payday partner. Your client gets payroll run by a team that has been doing it since 1985, and a named person they can call. You stay their accountant.
Why the Standard exists.
Free to Join
No fee, no minimum, no term, and no commitment to send anyone.
Paid on Every Client
A payment for each client you introduce, once they are running payroll with us.
The Client Stays Yours
The relationship, the advisory work and the year end work stay exactly where they were.
About Payday
Built by an Accountant, for Accountants
Payday was founded by a CPA, and our paperwork has been crossing your desk every tax season since. The Standard simply puts a name, a payment and a process behind a relationship your firm already has.
1985Founded in Albuquerque, by a CPA
87Client Net Promoter Score, out of 100
50Payroll, HR and benefits specialists
Recognition and partners
2026
2025
2024
2023
2020
isolved, Payday’s technology partner, is recognized by the industry’s leading analysts:
- LeaderEverest Group HCM Mid-Market PEAK Matrix, 2026
- Strong PerformerThe Forrester Wave: Human Capital Management, Q4 2025
- Leader in Payroll ServicesNelsonHall NEAT
What Your Firm Gets
Membership Starts Working the Day You Join
Most of it lands in the first quarter of the year, when your firm has the least room. It is all yours from the day you join, whether or not you ever make an introduction.
The January Package
Every referred client's payroll records and filings, ready for your firm in the first week of January.
A Discount to Hand Your Client
You arrive with 10% off their first year, a discount only a member firm can give them.
Your Own Payday Rep
A rep assigned to your firm when you join, with a direct line, and they stay your rep. Your clients' payroll questions land with them rather than on your desk in March.
Rewarded for Every Client
A reward for each client you introduce, based on the client's size. The schedule is below.
Clients Sent Back to You
When a client asks us to recommend an accountant, we point them at member firms.
The Standard Book
The annual master tax guide, on us, sent to member firms every year.
What Your Firm Earns
| Your client’s employees | Your firm’s reward |
|---|---|
| 1 to 10 | $300 |
| 11 to 25 | $600 |
| 26 to 50 | $800 |
| 51 to 200 | $1,600 |
| Over 200 | $2,400 |
For Your Firm
Here to Help Your Firm Grow
Your firm is the reason a client trusts us, so your firm is who we work for.
Your client is welcomed
Your introduction is acknowledged right away, and a named person guides your client from the first conversation through contracting, onboarding and every payroll after, making the whole thing easy on them.
You hear back at every step
Your firm and your client each reach your own Payday rep directly, with a guaranteed reply within 90 minutes during business hours, by phone or email. Your firm is kept informed at every step, right through to the first payroll running clean.
Your client thanks you for it
Payroll stops taking up their week, the care they get reflects well on you, and you are the one who made that happen.
How It Works
Becoming a Partner Is Three Steps Away
1
Join
Two minutes on the form below, and the rep assigned to your firm calls you back.
2
Introduce a Client
A client needs payroll, or is moving providers. An email with a name and a number is enough, and your welcome kit ships.
3
Stay the Advisor
Your client has payroll handled, and comes back to you for everything else.
Partner Program FAQs
The questions firms usually ask. Anything else, your contact is happy to talk it through.
What does it cost, and does joining commit my firm to anything?
Nothing, and no. There is no fee, no minimum and no term, and the member benefits run whether or not your firm ever makes an introduction.
When does my firm get paid?
Once your client is running payroll with us. The payment is set by that client's headcount, so the larger the client, the larger the payment.
What does my client get out of it?
Their payroll is run in the United States by a team they can reach by name, so the whole thing stops being something they think about. They also get onboarding handled for them, their own person at Payday from the first call, and a first year discount only a member firm can give them.
Does my client have to be in New Mexico?
No. Payday runs payroll for businesses across the country, so introduce a client wherever they are.
Is there a limit on how many clients my firm can introduce?
None at all. Send one a year or one a week, and every one of them counts.
Become a Partner
Join The Standard
Fill this in and the rep assigned to your firm calls you.
Loading the partner form...
Ready When You Are
Your firm grows, your clients are looked after, and we are here whenever you need us.