Skip to main content

«  View All Posts

5 Ways to Make Your Employee Benefits Package Competitive

September 20th, 2023 | 5 min. read

By Patrick Sanders

Ignoring the importance of a competitive benefits package can create real problems for your organization. A poor benefits offering can lead to high employee turnover, low morale, and difficulty attracting quality talent. 

The costs of these problems, such as hiring and training, are often not fully understood. A mediocre benefits package can also affect your company's reputation, making it less appealing to prospective employees and potentially impacting partnerships and customer relationships. 

In today's job market, where employees have more options than ever, failing to offer a compelling benefits package is a risk organizations cannot afford to take.

Creating a competitive benefits package is not a task to be taken lightly; it requires a deep understanding of both industry standards and the needs of your workforce. This is where the expertise of our benefits professionals becomes invaluable. 

Payday HCM benefits professionals have the skills to communicate the value of these benefits to the workforce effectively, ensuring that employees fully understand and use the resources available to them. 

Our experts are trained to analyze market trends, understand regulatory requirements, and engage with employees to determine their needs and preferences. They can also negotiate with vendors to provide the best services at the most cost-effective rates. 

Our experts are dedicated to designing, implementing, and managing a competitive benefits package aligned with your company's long-term goals and values.

By the end of this article, you’ll be able to identify the five easy steps of creating the best employee benefits package for your organization:

  • Understanding Your Employees Needs
  • Analyzing Your Company’s Demographic
  • Offering Key Essentials: Health, Wellness, and Financial Benefits
  • Paid Time Off, Flexibility, and Work-Life Balance
  • Career and Professional Development

Attracting and retaining top talent is a challenge. While salary remains a significant factor, a comprehensive and competitive employee benefits package can be the deciding factor. But what exactly makes a benefits package "competitive"? In this article, we promise our five key strategies will guide you down the right path.

1: Understanding Your Employees Needs

Before creating a competitive benefits package, you must understand what your employees value the most. Conducting surveys and focus groups can provide great insights into their needs and preferences. This will allow you to tailor your offerings to meet the specific needs of your workforce rather than providing generic benefits that may be less appreciated.

Understanding employee needs has become a primary focus for companies in modern business. This shift is not just a trend but necessary for adopting a healthy, productive, and engaged workforce. 

Companies are increasingly recognizing employees are not just cogs in a machine but important human elements contributing to the overall success and sustainability of the organization. By understanding and addressing the unique needs of their employees, companies are not only enhancing job satisfaction but also boosting productivity and reducing turnover.

2: Analyzing Your Company’s Demographic

Different age groups and life stages have different needs regarding benefits. For example, younger employees may prioritize student loan repayment assistance, while older employees might be more interested in retirement plans. Analyzing the demographics of your workforce can help you create a more targeted and relevant benefits package.


In Albuquerque, many employers go beyond the Affordable Care Act (ACA) minimum requirements to offer comprehensive healthcare packages. These include dental and vision coverage, mental health services, and wellness programs.

The competitive job market in the area has led to a trend where healthcare benefits are becoming increasingly sophisticated as employers compete for top talent. It's not uncommon to find companies in New Mexico offering perks like telehealth services and gym memberships as part of their healthcare benefits package.

3: Offering Key Essentials: Health, Wellness, and Financial Benefits

Health insurance is often considered the cornerstone of any benefits package. A comprehensive health insurance plan covering various services, from preventive care to specialist visits, can make your package attractive. Including dental and vision insurance options will also add to this appeal.

In addition to traditional health benefits, wellness programs can add more pizzazz to your package. These could range from gym memberships to mental health support services. Promoting a healthy lifestyle improves employees' well-being and reduces healthcare costs in the long run.

Now, let's discuss the financial benefits. A 401(k) plan with employer matching is a great way to attract and keep employees. This helps your employees save for their future and shows you're invested in their long-term well-being. Make sure to offer a competitive matching percentage to stand out.

For example, suppose an employer offers a 4 percent match. In that case, the company will contribute 4 percent of an employee's salary to their 401(k) if the employee contributes that amount or more. Payday HCM matches 50 percent of the employee's contribution, up to 6 percent of their salary.

Now, some companies' contributions run on a “vesting schedule”. This is determined by the years of service by the employee. For example, if you work a year at Payday employees are vested 20 percent. The next year it will be increased by 20 and so forth.

Ok, if you're trying to figure out what a “vesting schedule” is, we've got you! It’s a set timeline dictating when an employee gains full ownership of certain benefits — most commonly stock options or contributions to a retirement plan. In simpler terms, it's a way for companies to incentivize long-term commitment by gradually transferring ownership of assets over time.

This carries over to financial planning services. This option can be a unique and helpful addition to your benefits package. Whether it's budgeting advice, investment guidance, or retirement planning, these services can help employees feel more financially secure, contributing to greater job satisfaction.

4: Paid Time Off, Flexibility, and Work-Life Balance

The pandemic showed us that remote work is achievable and desirable for many employees. Offering the option for remote work or flexible hours can make your benefits package more appealing, especially for those valuing work-life balance.

Generous paid time off (PTO) policies and the sabbatical option can enhance your benefits package. These options give employees the time they need to rest, recharge, and pursue personal interests, which can lead to increased productivity and job satisfaction.


According to >studies, the average PTO for full-time employees in the U.S. ranges from 10 to 20 days per year, not including federal holidays.

For entry-level employees, 10 to 14 days of PTO is fairly standard. As employees gain more experience and move up the corporate ladder, the number of PTO days generally increases. 

Senior-level employees and executives often receive upwards of 20 days per year. It's also worth noting that some industries are more generous with PTO than others. For example, Payday offers 15 days of PTO accrued at a rate of 4.62 hours per pay period.

5: Career and Professional Development

Investing in your employees' careers is a win-win situation. Reimbursement for courses or certificates relevant to their job can make your benefits package attractive. This helps you retain skilled workers and keeps your workforce updated with the latest industry trends.

In-house training programs, workshops, and seminars add value to your benefits package. These opportunities allow employees to upskill without the financial burden, making them more likely to stay with your company for the long term.

The Benefits of Employee Retention

Have you ever worked at a place with a revolving door of employees? It’s a bummer. And >multiple studieshave shown that benefits packages are one of the direct causes. Retaining employees shouldn’t be hard; it's a necessary strategy directly impacting a company's long-term success. 

When you look at the costs of employee turnover, including recruitment, onboarding, training, and lost productivity during this transitional period, it's apparent that retention is much more cost-effective than constant turnover. But what's the link between employee retention and the company's benefits package?

First impressions matter. A well-structured benefits package makes a job offer more attractive and signals that the company invests in its employees' well-being — attracting higher-quality talent.

It’s more than just perks; they reflect a company's values and culture. A generous benefits package often indicates a supportive and employee-focused work environment, something highly cherished by employees.

A More Robust Package = Overall Happiness

Creating a competitive employee benefits package is not just about offering the most perks but about carefully developing a set of benefits that genuinely meet the needs and goals of your workforce. 

By understanding your employees, offering a range of health and financial benefits, providing flexibility, and investing in their continuous learning, you can build a package that attracts top talent and adopts loyalty and job satisfaction.

Remember, the key to a successful benefits package is its alignment with the values and needs of your employees. Regularly review and update your offerings to ensure they remain competitive and relevant. After all, a well-crafted benefits package is an investment in your company's most valuable asset — its people.

Now that you have the knowledge and strategies to create a competitive employee benefits package, the next step is action. Don't let this valuable information sit — use it to reevaluate and enhance your current offerings. 

Remember, a competitive benefits package is not a one-time effort but an ongoing commitment. Regularly review and adapt your offerings to meet the needs of your workforce. Read our article for your solutions to create the best options for your organization.

Patrick Sanders

Patrick has worked for Payday HCM since 2012, with a career that has spanned multiple responsibilities in the sales arena. He now maintains a 300+ client portfolio with a 98% retention rate. Patrick works diligently to determine the optimal utilization of our software, manages ongoing quality assurance, and brings best practices to Payday HCM’s clients. Patrick graduated with a Bachelor's in Business Administration, with a concentration in Finance, from the Anderson School of Management at the University of New Mexico. Having spent the decade since graduating meeting and partnering with entrepreneurs throughout New Mexico, Patrick firmly believes Payday HCM brings national Fortune-500 level service and technology to the New Mexico marketplace.