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3 Things to Include in a Competitive Benefits Package

October 20th, 2023 | 4 min. read

By Patrick Sanders

If you're an employer, you've likely felt the weight of crafting an employee benefits package that meets legal requirements and genuinely serves your team. The challenge? Balancing costs, employee expectations, and the ever-changing landscape of what "competitive" means in today's job market. It can feel like a scary task on an already overflowing to-do list.


We understand the details of employee benefits and have helped countless businesses navigate this complex terrain over multiple decades. With a focus on what truly matters to employees and how it impacts your bottom line, Payday HCM is here to provide you with actionable insights and proven strategies.


We'll walk you through the essential components of a competitive employee benefits package. We will cover these different offerings, why they're crucial, and how to implement them effectively. By the end, you'll be able to create a benefits package that attracts top talent and retains them, setting your business up for long-term success. After reading this article, you’ll be equipped with the knowledge of:

  • Ancillary Benefits
  • PTO (Paid-Time-Off) Benefits
  • Wellness Benefits
  • Keys to Successful Benefits Implementation


1. Offering Ancillary Benefits

Regarding benefits, you have your core offerings, like health and retirement plans. But have you considered ancillary benefits? These are additional health-related benefits that can include dental, vision, and disability insurance, as well as Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs).


Ancillary benefits are not just extras. They're signals you're willing to go above and beyond the legal requirements to take care of your employees. They offer your workforce an added layer of protection and peace of mind. Providing these benefits shows a commitment to the holistic well-being of your employees, covering areas that core benefits may not address.


While the options for ancillary benefits are numerous, starting with dental, vision, and disability insurance is a good move. Employees commonly expect these and can serve as a foundation upon which you can build a more comprehensive package. 


To tailor your offerings further, consider conducting an internal survey or consulting with a benefits advisor. This will help you identify your workforce's specific needs and preferences, allowing you to offer an attractive and relevant benefits package.


2. PTO Benefits

PTO is straightforward and holds immense value for today's workforce. Many American workers are now prioritizing PTO over a pay raise. This change in attitude aligns with the contemporary focus on work-life balance, where time away from the office is increasingly seen as just as valuable as monetary rewards.


Offering PTO is not just about being generous. It's about understanding the changing dynamics of the workplace. An accrual-based system is standard, where employees earn PTO hours each pay period. 


Offering some PTO upon hiring can be a strong incentive, making new hires feel valued right from the start without having to "earn" their time off. This approach can be efficient in competitive job markets where employers are vying for the same talent pool.


While PTO is often seen as a benefit solely for employees, it also offers advantages for employers. A well-structured PTO policy can lead to higher employee engagement, lower turnover, and even increased productivity when employees return to work refreshed and recharged. Adopting a positive work environment is a win-win situation and contributes to the company's overall success.


3. Wellness Benefits

Wellness benefits are designed to promote overall well-being among your employees. This category includes physical health education, fitness equipment, remote work options, and education assistance. These benefits serve as a proactive approach to maintaining your employees' healthy and balanced lifestyle.


The focus on mental health and work-life balance has never been higher. Offering wellness benefits meets this demand and makes you more attractive to potential employees. Including benefits like flexible scheduling and remote work options can significantly impact an employee's mental well-being, reducing stress and increasing job satisfaction.


While some employers may view wellness benefits as optional or extravagant, the reality is different. These benefits can lead to a happier, more engaged workforce, resulting in higher productivity and lower turnover rates. Wellness programs often lead to lower healthcare costs for your organization, providing a financial incentive to invest in these benefits.


The Importance of a Successful Benefits Implementation

Once you've crafted a competitive benefits package, the next step is effective communication. Employees need to understand what benefits are available, how they work, and how to utilize them. Clear and concise communication can make the difference between a well-utilized benefits package and one that's underappreciated, affecting both employee satisfaction and your return on investment.


Utilize multiple channels to disseminate information about your benefits package. This could include emails, company intranet posts, informational webinars, and even printed brochures. The will ensure every employee, regardless of their preferred learning method, has access to the information they need.


Regular updates are essential, especially if there are changes to existing benefits or new additions. Consider holding periodic Q&A sessions where employees can ask questions and clarify any doubts, ensuring that they are getting the most out of the benefits you offer.


By focusing on effective communication, you ensure that your carefully crafted benefits package is fully understood and appreciated, thereby increasing employee engagement and satisfaction. This not only helps in the successful implementation of your benefits but also adds another layer of competitiveness to your package.


Make Your Next Move to Providing a Great Benefits Package

A competitive employee benefits package is necessary in today's job market. From ancillary benefits that offer comprehensive care to PTO policies that align with modern work-life balance expectations and wellness benefits beyond physical health, these elements collectively contribute to a more engaged, satisfied, and productive workforce.


Investing in a well-rounded benefits package is an investment in your company's future. The returns are numerous: higher employee retention, increased productivity, and a competitive edge in attracting top talent. It's not just about meeting minimum requirements; it's about going above and beyond to create a work environment where employees feel valued and supported.


If you want to enhance or create a competitive benefits package, the following steps involve consultation and action. Read the next article on benefits solutions for you.

Patrick Sanders

Patrick has worked for Payday HCM since 2012, with a career that has spanned multiple responsibilities in the sales arena. He now maintains a 300+ client portfolio with a 98% retention rate. Patrick works diligently to determine the optimal utilization of our software, manages ongoing quality assurance, and brings best practices to Payday HCM’s clients. Patrick graduated with a Bachelor's in Business Administration, with a concentration in Finance, from the Anderson School of Management at the University of New Mexico. Having spent the decade since graduating meeting and partnering with entrepreneurs throughout New Mexico, Patrick firmly believes Payday HCM brings national Fortune-500 level service and technology to the New Mexico marketplace.