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5 Reasons Why Employee Benefits Matter

October 18th, 2023 | 4 min. read

By Patrick Sanders

Attracting and retaining top talent is more challenging than ever for employers. You may offer a competitive salary but need more to secure the skilled professionals your business needs to thrive.

We understand the details of employee benefits and their impact on employees and employers. Payday HCM has seen firsthand how a well-structured benefits package can make all the difference in attracting quality candidates and keeping them long-term.

In this article, we will inform you about the critical aspects of employee benefits. By the end, you'll understand why employee benefits are not just an optional extra but a significant investment in your company's future. By the end of this article, you’ll appreciate:

  • The Value of Employee Benefits
  • Types of Employee Benefits
  • Why Employers Should Offer Benefits
  • Common Misconceptions About Employee Benefits
  • Questions About Employee Benefits

1. The Value of Employee Benefits

Employee benefits are often misviewed as mere perks or extras that are nice to have — but not essential. In reality, they serve as a tool for employers. A robust benefits package can set your company apart in a crowded job market, making it more appealing to top-tier candidates. These benefits act as an extension of your company's values and commitment to employee well-being.

From the employee's perspective, benefits like health insurance, retirement plans, and paid time off provide financial and emotional security. Employees who feel secure are more likely to be engaged, productive, and loyal to the company. This sense of safety and well-being among employees can translate into lower turnover rates and higher levels of job satisfaction, both beneficial for the employer in the long run.

Think of employee benefits as not an immediate cost but a long-term investment. The initial financial commitment to a robust benefits package can generate significant returns through employee retention, reduced hiring costs, and increased productivity. Benefits are a two-way street: they support your employees and, in return, contribute to your company's overall success and competitiveness.

2. 3 Types of Employee Benefits

Health and Wellness Benefits

Health-related benefits are often at the beginning of any discussion about employee benefits. Health insurance is a cornerstone, covering everything from routine doctor visits to emergency medical procedures. 

Many companies also offer dental and vision plans, mental health support, and wellness programs like gym memberships. These health and wellness benefits ensure employees' physical and psychological well-being, making them more productive and engaged at work.


Time-Off and Work-Life Balance Benefits

Another category of employee benefits revolves around time off and work-life balance. This includes paid vacations, sick leave, public holidays, and, increasingly, parental leave. Some companies even offer sabbaticals after a certain number of years of service. These benefits are crucial for employees' mental health and overall well-being, allowing them to recharge and return to work more focused and energized.

Financial and Retirement Benefits

Financial benefits like retirement plans, stock options, and bonuses are also significant. A 401(k) plan with employer matching can impact an employee's long-term financial planning. Some companies go beyond this by offering financial literacy training or resources to help employees manage their finances better. These financial and retirement benefits attract candidates and encourage long-term commitment, reducing turnover and the associated costs of hiring and training new staff.

3. Why Employers Should Offer Benefits

Standing out as an employer in a job market with multiple opportunities can be challenging. Offering a robust benefits package can be your ace in the hole. Benefits are a magnet for skilled professionals looking for more than just a paycheck; they're looking for an employer who values their well-being and future.

The impact of employee benefits extends beyond recruitment. It plays a significant role in the day-to-day operations of your business. When employees feel that their needs are being met and that the company is invested in their well-being, morale is high.

High morale often translates into increased productivity, reduced absenteeism, and a more positive work environment. Happy employees are more likely to be productive, and benefits play a vital role in achieving this.

While the costs of offering a comprehensive benefits package may seem scary, the long-term financial benefits are worth it. A robust benefits package can reduce turnover rates, lowering the costs of hiring and training new employees. Benefits like health and wellness programs can lead to healthier employees, reducing the number of sick days and healthcare costs for the company.

4. 3 Common Misconceptions About Employee Benefits

Benefits Are Too Expensive for Employers

One of the biggest misconceptions is that offering a comprehensive benefits package is prohibitively expensive for employers. While there is an upfront cost, the long-term gains often outweigh these initial expenses. A well-rounded benefits package can reduce employee turnover — lowering the costs of recruiting, hiring, and training new staff. Benefits like health and wellness programs can lead to healthier employees, reducing healthcare costs for the company in the long run.

Employees Prefer Higher Salaries Over Benefits

Another common myth is employees would rather have a higher salary than a robust benefits package. While salary is undoubtedly essential, Payday HCM has seen that employees value benefits just as much, if not more. Sometimes, employees are even willing to accept a slightly lower salary for better benefits. This is especially true for long-term security benefits, such as health insurance and retirement plans.


Small Businesses Can't Offer Competitive Benefits

Many small business owners believe they can't compete with more giant corporations when offering benefits. This is not necessarily true. There are various cost-effective ways for small businesses to provide valuable employee benefits, such as group health plans or retirement plans with employer matching. Small companies can offer competitive benefits packages that attract and retain quality employees by being creative and resourceful.

5. 3 Questions About Employee Benefits

Why Are Benefits More Important Than Salary?

One of the most asked questions we’ve seen from our clients — is why benefits should be considered more important than salary. While a competitive salary is essential for day-to-day living, benefits often provide long-term security a salary alone cannot offer. 

Health insurance, for example, can protect you from the financial ruin of unexpected medical expenses. On the other hand, retirement plans provide a safety net for your future, allowing you to plan for a comfortable life post-retirement.

What Employee Benefits Have the Biggest Impact and Why?

Another question revolves around which benefits have the most significant impact. Health insurance and retirement plans often top the list because they provide financial security for unforeseen medical expenses and long-term planning. Benefits like paid time off and work-life balance initiatives are also significant. They contribute to an employee's mental and emotional well-being, leading to increased productivity and job satisfaction.

How Can Employers Customize Benefits Packages?

Employers often wonder how they can tailor benefits packages to meet the diverse needs of their workforce. The answer lies in offering a flexible benefits plan that allows employees to pick and choose the benefits that are most relevant to them. This could include various options, from health and wellness programs to financial planning services. Customizable benefits packages not only meet the individual needs of employees but also make the employer more attractive in the competitive job market.

Learn More About Employee Benefits

Understanding the value and types of employee benefits is paramount for both employers looking to attract and retain talent and employees evaluating job offers. Benefits are a long-term investment that can generate significant returns through employee retention, reduced hiring costs, and increased productivity.

Now, with a base understanding of the importance of employee benefits, your next step is to learn how to make a competitive employee benefits package.

Patrick Sanders

Patrick has worked for Payday HCM since 2012, with a career that has spanned multiple responsibilities in the sales arena. He now maintains a 300+ client portfolio with a 98% retention rate. Patrick works diligently to determine the optimal utilization of our software, manages ongoing quality assurance, and brings best practices to Payday HCM’s clients. Patrick graduated with a Bachelor's in Business Administration, with a concentration in Finance, from the Anderson School of Management at the University of New Mexico. Having spent the decade since graduating meeting and partnering with entrepreneurs throughout New Mexico, Patrick firmly believes Payday HCM brings national Fortune-500 level service and technology to the New Mexico marketplace.